Elite was founded in 2000, in a cosy converted barn in the back garden, by Anne Ashton. What began as a part-time lifestyle business, soon began to grow as Anne’s reputation as a proficient skin therapist flourished. Anne gradually introduced a number of specialist skin treatments into her repertoire which laid the foundations for a thriving skin clinic.
In 2016, at capacity, Anne decided she needed more space and a place to grow Elite. It was then that her daughter, Fliss, came on board. Equally ambitious in business as her mum, and with an affinity to help others, Fliss sought to bring her experience from corporate life and lessons from her own personal skin journey, to help grow Elite as the two moved the business into its new home in Newport, Shropshire.
Since 2016, Anne and Fliss continue to begin and nurture long-lasting relationships with their clients, helping them to feel better, and more confident in their own skin. By investing in the latest skin technology treatments, and creating client home-care plans with award-winning cosmeceutical skincare products, Elite blends science with beauty to ensure that every client leaves them feeling amazing, inside and out.